Leadership – Marketing – Growth – Delegation

Leadership is a function of being out in front, demonstrating the methods required to successfully market and grow a business with vision and inspiration. It is not enough to hope that people are going to jump in and make your business prosper. People need an example to follow. I once heard a great quote; “If you think you are a leader and no one is following you, you are simply out for a walk.” Another way to look at it is to say that no one can follow you if you are not going somewhere that represents a worthwhile destination.

Let’s take a look at each word in the title of this article for a better understanding.

Leadership:

One of the best examples of making a difference through leadership is in the story of the McDonalds Corporation. The McDonald brothers were very successful in organizing and building a new, innovative method of providing food service. They were able to rethink the whole kitchen setup for mass production and efficiency. They learned how to streamline the menu and create a destination dining experience. They were very good at what they were doing, however they failed when it came to real national expansion. It wasn’t until Ray Kroc entered the picture with vision and leadership that they were able to breakthrough to the next level.

Ray Kroc had vision and the ability to inspire others to come together as a team. He blazed a new trail and gave birth to the “Fast Food” industry as we know it today. Ray and the McDonald brothers were able to demonstrate how to perform the basics with the added benefit of vision and inspiration.

To be a leader you must:

1. Be teachable.
2. Be persistent and willing to perform the required tasks.
3. Have a vision that you are willing to share.
4. Be an inspiration as you encourage others toward success.

Marketing:

Marketing is the process of knowing who will identify with your offer, developing your image, positioning yourself to be seen, and connecting with your target market.
SUV automobile commercials on television provide one of the best examples of effective marketing. The prime market is the family and the sports enthusiast. The image is of people having fun, televised sporting events is the venue, and the commercials always end by telling the viewers where to go for the best deal.

Growth:

Growth is the natural byproduct of combing personal effort with vision and encouragement. Growth is not something that you can force. Growth kicks in and begins to take on a life of its own once you have attracted or developed other leaders who will replicate the example that you have demonstrated.

Delegation:

When done correctly, delegation should be the process of trusting others with the same opportunity that you have been given. Delegation is all too often misunderstood. Many people assign the dirty work and undesirable activities to others because they don’t want to do it themselves.

Delegation, at its best, builds others into leaders. The more leaders that you can effectively inspire, the greater the growth and ultimate success of your business.

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